About Us - We work smarter and harder

A piece of feedback we consistently hear from our customers is how nice we are to work with; this isn't by mistake.

This approach to doing business is a purposeful decision we make every day that helps our team build community, empathy, inclusion, and appreciation for others. When we're kind, we create more positive outcomes for ourselves, our customers, and our partners.

We strive for kindness that is kinder than necessary to bring the best version of ourselves to all our partners, filling all needs and requests with an approach that works for everyone.

-Our core strength is being kind, firm, and fair.

We welcome everyone’s unique contributions, communicate candidly, and work together as ONE team. We strongly value and respect each person’s different backgrounds and the unique contributions they bring to SoHo.

By hiring and retaining a diverse team, SoHo can draw from various perspectives to foster innovation and maximize individual and company potential.

Employees should do what we say, even when no one is looking. This includes taking personal responsibility for your role and actions, developing your skills, and fostering a community spirit that strengthens the employee, team, and the SoHo vision.

This core value also includes communication and leadership.

• Employees do not disappear, avoid confrontation, or play hide-and-seek with emails and voicemails. We should create a better company culture based on trust and respect, and if there is an integrity gap, address it.
• We see everyone as a leader in everything they do. This involves taking responsibility for one's actions and holding others accountable.

This core value is important for yourself and the interests of others, including co-workers, customers, and SoHo.

We will never sell or profit from an employee's or customer's personal information.

We see things as they really are and deal with them practically. This includes goal setting, managing timelines, delivery expectations, an approach to projects, and hiring and retaining employees.

By striving to be realistic, we foster a more predictable and joyful day, resulting in a team that progresses together.

When employees are committed to their role at SoHo, they help and care for our customers, partners, and team members. An employee's role at SoHo is a vehicle for their career growth because it is an opportunity to learn about themselves and how to make a difference to others.

SoHo is in business because we are responsible for providing value worth each customer’s hard-earned dollars. To do that, we commit to service with competence, which expresses how much we care about ourselves and others.

If a new joiner expects everything to come to them, they will miss out on the SoHo experience.